About us

No corporate backstory. No generic “built by riders, for riders” speech.

GOATBRAND started with a few ideas thrown around in the car park at our local motocross track. A few rums later that night, those ideas turned into a brand.

We’ve always been drawn to different styles of art, design and anything that goes against the grain. That influence carries through to our products. We make gear we’d actually want to wear, with designs that have a bit of character.

But looking good means nothing if the product doesn’t hold up. We focus on quality materials, comfort and durability because our gear is made to be used, not just photographed.

We don’t take ourselves too seriously, and we don’t think everything needs to look the same. We’re here to make quality gear, create things we like and have a good time doing it.

Nothing generic. Nothing overcomplicated.

Welcome to the Herd.